We started with a vision to bring the best of modest fashion to cater to a growing community of women in Sydney who were seeking modest wear that was trendy and affordable.
We set up our store in Chesterhill, Sydney and have grown to seven brick & mortar stores today. However, were serving the best of modest wear to an audience thats present around the globe.
Modest wear is not about religion. It is about personal style and the choice to express oneself in the best manner possible. Style is about having fun. This belief drives us to serve our customers the world over better & better each day.
Youll find everyday basics, workwear, evening wear, athletic wear, knitwear, and so much more with us. Our team is constantly surveying the growing market trends as well as deeply understanding the needs of our customer base. And, thats how we manage to serve them with new styles every week.